If you can say one thing about cell phones, specifically the smart phones, it’s that the variety often is a blessing and a curse at the same time.

Since the iPhone hit the marketplace a decade ago, the smart phone has blossomed into such a competitive, surreal battleground that Apple, once the champion and clear cut front runner, has some serious competition on its hands now with the inception of a plethora of phones, namely the Samsung line (minus that forgettable and disastrous Note 7) and now Google with its Pixel phone, another stunner.

But as much as new phones are debuted and the long standing standard bearers such as Apple and Samsung continue to churn out one deluxe, sensational model after another, that doesn’t change what ultimately matters in the cell phone business: how the customer chooses a phone based on their needs.

Yes, in the case of the cell phone, the customer is always right, and because there are so many options and features on the numerous phones to choose from, consumers often find themselves inundated with questioning if they want a larger screen, a smaller one, a better camera or something that is waterproof.
What exactly is a customer to do?

Well, for starters, you have to start with the most important aspect of a smart phone: cost.

That often is a deterrent when you begin thinking iPhone or Galaxy models, quite frankly, since most of those are the highest priced phones you can currently purchase. That said, those two phones dominate the ranks, in spite of the high cost of the phone itself.

Consumers, when it comes to the smart phone business put, a higher priority (even above price) on camera quality, battery life and durability. The iPhone has trailed behind somewhat in a lot of those categories but has found its stride again with the version 7 and 7 plus models. It’s waterproof, better battery life and a ton of camera options and better quality photos as well.

Of course, if the iPhone or a Galaxy model phone isn’t to your liking because of price, the good news is the abundance of second tier phones hardly would be considered a bad choice, either.

Brands such as LG and HTC might not get the kind of marketing and front row seating that Apple and Samsung do for their phones, but the LG is the king of battery life on most of their phones, and HTC makes listening to music on a cell phone nothing short of revolutionary given the speaker quality on their offerings.

No matter what brand or name you go with, at the end of the day, you have to determine what your selling point is and how you want to then choose a cell phone based on your needs, rather than the bells and whistles you might be more than apt to pass on with this smart phone purchase.