You can’t argue with the strategy of most cell phone manufacturers.
They’ll be set to release new phones in 2018, and they’ll do their very best to convince you that you have to have it, based on a slew of features that include body style, screen clarity, speakers and camera, just to name a few.
And, in short, they’re just doing their job and trying to sell the next version of their phones or, in some cases, a company is releasing a phone that is new across the board, a first addition hoping to keep pace with the rest of the field.
But are you going to buy something new in 2018?
Some of the heavy hitters, such as Apple and Samsung, are going to make new versions of their iPhone and Galaxy phones available this coming year, and you’d be hard pressed to find even the most adamant consumer who swears they don’t need a new phone thinking twice or even three times about what’s new from these brands.
There’s a lot of chatter about what Apple has on the horizon, from a new screen edge to better camera and even a faster processor, but that just isn’t enough (even on the 10 year anniversary of the iPhone model) to sway most into spending another $700 on a phone.
Samsung has a lot on the table as well with the eighth version of their Galaxy phone, which could see a stunning camera and better battery life, along with the much hyped Galaxy X, a phone that might be flexible and foldable, and you can only imagine just how eye catching that could be in 2017 and beyond.
The concern with first year phones, however, is that all the kinks, flaws and bugs haven’t been worked out just yet so you’d be wise to maybe give the Galaxy X a few more tries.
Finally, Blackberry just won’t go away quietly with yet another phone from this maligned brand. Blackberry goes all in with this gem, but you have to think that preconceived notions about Blackberry as a whole might be more than enough to keep customers away from this incarnation.
Whether or not a new phone release is worth buying remains to be seen. If there’s one feature that catches your eye, then go all in if you truly believe it’s going to raise the level of convenience for you. But for the most part, if you’re due an upgrade, you’ll have quite the cornucopia of cell phones to choose from. Otherwise, you’ll be buying just for the sake of doing so.